Altuzarra
ALTU about page

ABOUT ALTU

ALTU is a genderful brand by Joseph Altuzarra that reimagines and challenges traditional notions of dress through the lens of adolescent curiosity and uninhibited gender expression. “Genderful” encompasses the plurality of an individual’s presented identity and encourages positivity within the spectrum of gender presentations and expressions.

The conception of the brand

"ALTU began as a way for me to experiment with progressive ideas and concepts, like the limitations of the gender binary. It became my outlet for new thinking."

JOSEPH ALTUZARRA

Gender Expression Through Fashion

"By blending and subverting traditionally 'masculine' and 'feminine' codes, ALTU is all about allowing people to harness their power from wherever they want it."

BEHIND THE CAMPAIGN

"We wanted to capture the freedom and playfulness of the ALTU world, but also evoke that particular time in adolescence when everything is changing, and identity is in flux."

ALTU

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